There are tons of environmental websites out there that offer up great tips and articles about what other people and companies are doing to help the environment and lower their resource consumption. The focus of most of these sites is on what others are doing to be green. Some of their users might even consider themselves “lazy environmentalists”.
MapAWatt is not like these sites. Our target audience consists of individuals who are tired of reading about what others are doing. Our users want to actually DO SOMETHING. They want to actively search for every way possible to reduce their energy and water consumption to save money and save the environment, implement what they have found, and share their success with the world.
The environmental challenges we face in the 21st century (dwindling natural resources for a growing population, rising energy costs, environmental degradation and pollution, etc.) will not be solved by people reading web articles. They will be solved when individuals are inspired to move beyond their computer screen and take action.